Jared Siegal is the founder and CEO of Aditude, a programmatic advertising solution that empowers publishers to scale their revenue. Previously, he held roles in advertising and publisher operations at Playbuzz and worked in revenue and marketing at Answers.com. Siegal offers a deep dive into the complexities of online advertising, publisher monetization, and the realities of building a successful startup in a rapidly changing tech landscape. His insights are crucial for anyone looking to understand or participate in the digital programmatic advertising ecosystem.
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Quotes from the episode
Entering the ad business happened by accident, driven by an econometrics degree and an unexpected job offer.
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